Shopify B2B: offer professional pricing without the complexity

Shopify B2B: offer professional pricing without the complexity

In B2B commerce, clear and tailored pricing isn’t a luxury, it’s a basic expectation.

Negotiated discounts, tiered pricing by volume, customer-specific rate sheets… professional buyers expect these standards on every store they work with.

👉 The problem: Shopify wasn’t built for this.

Where Shopify’s native B2B features fall short

Shopify shines in B2C, but when it comes to B2B, the roadblocks stack up:

❌ No way to apply multiple prices based on customer type
❌ Only one automatic discount active per cart
❌ No dynamic pricing by segment or tag
❌ Heavy, fragile workarounds (duplicating products, Liquid hacks, hidden pages…)

Shopify Plus offers greater flexibility (scripts, custom pricing, advanced segmentation), but comes with a high cost (often over €2000/month) and a complex setup which is oversized for most merchants who simply want to offer clear, reliable B2B pricing.

A practical example: an office supplies wholesaler

Imagine a merchant selling both to consumers and businesses.
Premium resellers need to receive 30% off a selected range of products.

Their challenges:

• Maintain a single catalog (no duplicate products)

• Automatically display pro prices only to eligible logged-in customers

• Prevent the public from seeing these discounted rates

• Enable/disable or adjust discounts without rebuilding everything manually

With standard Shopify? It quickly becomes unmanageable: duplications, hidden pages, patched Liquid conditions. The result: display errors, frustrated B2B clients and wasted time.

A smooth, scalable solution

Sales Genius makes it all simple: no code, no duplication:

• ✅ Create targeted B2B discounts
  E.g., apply 30% off a specific collection only for the “Premium Resellers” segment

• ✅ Target the right customers automatically
  Use Shopify segments, tags or customer IDs so only logged-in pros see their pricing

• ✅ Show strikethrough prices everywhere
  Show public price crossed out + pro price directly on collections, product pages, cart and checkout

• ✅ Easily manage your rules
  Activate/deactivate, set dates, adjust amounts or bulk-import via CSV—all from the app

• ✅ No product duplication needed
  Everything runs directly in Sales Genius, without touching your theme or catalog

www.youtube.com/embed/d71O7WKE7b4

✨ Give your B2B customers the seamless experience they expect, without blowing your budget or drowning in technical complexity.

👉 Start your free trial today!