Bridget

Status

When the data feed has a disabled status, it won't generate.

Name

The name of the data feed profile corresponds to its unique name for internal use only.

File name

The file name corresponds to the name of the data feed file visible in the URL.

To add the generation date to the file name, insert a date format between double braces: feed_{{Ymd}} gives feed_20261024, feed_{{Y-m-d}} gives feed_2026-10-24. The letters are those of PHP date formats: Y for the year, m for the month, d for the day, H for the hour and i for the minutes. The date is the date of the generation, in your store's time zone, and it names the file uploaded by FTP or SFTP and the file of the generation email, link and attachment; the URL of the feed always serves the latest file.

Language

The language you choose will be the one used for product attributes.

XML

An XML file is a markup language used to structure and store data in a hierarchical format, unlike CSV and TXT files which store data in plain text with delimited values.

To create an XML data feed from scratch

1. Go to Product Feeds

2. Click Create a new data feed

3. In the drop-down list, select XML template (xml) in the New template from scratch section

   

4. Click Ok to confirm your choice

5. Fill in the settings fields (for more information go to Basic settings)

   

6. In Template & Preview fill the fields header pattern, product pattern (with the help of the Placeholders Library), and footer pattern

   To learn the basics of structuring an XML data feed go read our Beginner's Guide for XML

CSV/TXT

CSV and TXT files are plain text formats used to store data with delimited values, unlike XML files which structure data hierarchically using markup language.

To create an XML data feed from scratch:

1. Go to Product Feeds

2. Click Create a new data feed

3. Select in the drop-down list CSV template (CSV) or TXT template (txt) in the New template from scratch section

   

4. Click Ok to confirm your choice

5. Fill in the settings fields (for more information go to Basic settings)

   

6. In Template & Preview fill the fields extra header pattern, Column Mapping (with the help of the Placeholders Library), and footer pattern

   To learn the basics of structuring a CSV/TXT data feed go read our Beginner's Guide for XML

File metafields

A metafield can hold an image, a file (a PDF for instance) or a video. Shopify only stores the file identifier in it; Product Feeds also fetches its URL, so that you can export it like a product image.

In the placeholders library, a file metafield offers several values, following the namespace.key.value pattern:

• {{ namespace.key.url }} — the URL of the image or file. For a video, the URL of its first source.

• {{ namespace.key.id }} — the Shopify identifier of the file.

• {{ namespace.key.urls }} and {{ namespace.key.ids }} — for a file list metafield, all the URLs and all the identifiers; .url and .id then only give the first file.

The placeholder without a suffix, {{ namespace.key }}, outputs nothing for a file metafield: always specify the value you want.

These values also work as filters: in the Filters tab, the condition namespace.key.url "is not empty" selects the products that have a file in this metafield.

For instance, for a custom.image_remarketing metafield holding an image:

<image_link>{{ custom.image_remarketing.url }}</image_link>

By collection

To select the type of collection filter:

Go to Collections › collection filter type, then choose to exclude the selected collections or to include them.

Include

Include selected collections will include all of the products of the selected collection  in the data feed.

Exclude

Exclude selected collections will exclude all of the products of the selected collection  of the data feed.

By product values

Basis

Basic filters cover four different filter types.

• Status

• Title

• Description

• Sales channel

Product variants

• Has variants
  Refers to a product that has multiple versions or variations with different attributes (size, color…).
  With this filter, you have to choose between:

• Is a variant

  Refers to a version of a main product with unique features that differentiate it from others variants.

• Is the first variant
  Refers to a specific product variant that serves as the primary or default representation of a product with multiple variants.

• Number of variants
  Refers to the total count of unique product versions or variants that exist for a specific product. Each variant represents a distinct combination of attributes (size, color…).

Identifiers

• ID
  Refers to a unique value or code assigned to each product in a data feed to distinguish it from others.

• SKU
  Stands for Stock Keeping Unit. It is a unique alphanumeric identifier assigned to each distinct product or product variant in an inventory management system.

• Barcode
  is a unique identifier assigned to a product that can be scanned using a barcode scanner or a mobile device with a barcode-reading app. 

• Hs code
  Stands for Harmonized System Code, it facilitates the uniform classification of goods for customs, trade, and statistical purposes.

Links

• Uri
  Stands for Uniform Resource Identifier. It is a string of characters that uniquely identifies a resource. 

• Url
  Stands for Uniform Resource Locator. 

Images and media

• Image URL

• Image alternative text

• Image name

Prices and promotions

• Sale price

  Sale price refers to a temporary or promotional discounted price of a product, which is lower than its normal or regular price during a sale event, such as seasonal sales, promotional campaigns...

• Normal price

  Normal price refers to the regular or standard selling price of a product, without any discount, promotions, or markdowns applied.

• Special price

  Special price refers to a temporary discount for a specific or small selection of products.

• Min price

  Min price refers to the lowest price available for a product or a group of products. 

• Max price

  Max price refers to the highest price available for a product or a group of products. 

• Cost

• Has special price

  Has special price indicates that a product has a discount price applied to it, which is lower than its normal or regular price.

• Has promotion price

  Has promotion price indicates that a product has a promotional price applied to it, which is lower than its normal or regular price.

• Promotion name

• Promotion code

Inventory

• Tracks inventory

• Backorders allowed

  Backorders allowed means retailers accept orders for a product even when it is currently out of stock. When backorders are allowed, customers can still place orders for the out-of-stock item, and the retailer will ship the product once it becomes available again.

• Quantity

• Availability

Variants and options

• Option names

• All possible options as configured in your store
  Such as Color, Size, ...

Metafields

• All possible metafields as configured in your store

Product organization

• Product Type

• Vendor

• Tags

Shipping information

• Weight

• Weight unit

Filtering on a multi-valued property

Some properties hold several values rather than one: tags, collections, and the URLs, names, IDs and alternative texts of images. Operators behave slightly differently on those.

• Is empty and is not empty check whether the property holds at least one value. "Tags is empty" keeps the products that carry no tag at all.

• Contains and doesn't contain look at each value separately. "Tags contains Winter" keeps the products where one of the tags contains that word, and never matches the end of one tag against the start of the next.

• Is equal to, is higher than, is lower than and their variants apply to the number of values. "Images urls is higher than 2" keeps the products with more than two images; "is equal to 1" those with exactly one.

• Is one of and is not one of compare the whole value against each entry of the list you provide.

CSV/TXT

When creating a CSV or TXT data feed, you will see two options offered to you in the Template & Preview section:

• Data-Sheet Preview

• Text Preview

Refresh Preview

In the Data Feed Preview, there is a button to refresh the preview to have the latest changes of template displayed.
You will also find the date of the last data fetching.

Text Preview

The Text Preview feature provides you with a direct look at your data in its unprocessed state, allowing you to see exactly how the information you've entered will be displayed. By previewing the raw data, you can verify that your data feed is structured and formatted as you expect. This preview enables you to identify any discrepancies or anomalies in the data, ensuring its accuracy before proceeding further.

You have the option to include or not the header.

XML

When creating an XML data feed, you will have the option to get a preview of your final feed.

Refresh preview

In the Data Feed Preview, there is a button to refresh the preview to have the latest changes of template displayed.
You will also find the date of the last data fetching.

1. Create a data feed or access your existing data feed Data Feed Profiles › Edit

2. Go to Template & Preview

3. In the right window click on Data Feed Preview

4. Click on Refresh

Generate the data feeds manually

To generate a data feed manually, you first need to create one.
Once your feed is built, two methods are available to generate it:

Option 1

1. Go to Product Feeds

2. In the Data Feed Profiles section, select the feed you want to generate by clicking on the arrow at the end of the row

   

3. In the drop-down list, select Generate

4. In the new window, click OK

The status of the feed will change for

. Wait some minutes until the status displayed is

Success

. This means your feed has been successfully generated.

Option 2

1. Go to Product Feeds

2. In the Data Feed Profiles section, select the feed you want to generate by clicking on the arrow at the end of the row

3. In the drop-down list, select Edit

   

4. Click Generate at the top left of the page

   

5. In the new window, click OK

A new blue text is displayed informing you that the data feed generation will start shortly. Once done, the message turns green and displays the date of the last update. This means your feed has been generated successfully.

Generate the data feeds automatically

To automatically generate a data feed, you must first create a data feed.

Once your feed is built and saved:

1. Go to Product Feeds › Product Feeds Schedule

   

2. In the drop-down list of the Data Feeds Generation Schedules tick one or multiple schedule times

   

3. In Product Feeds Configuration, you can check the data feed status and the Last and Next Update Scheduled

   

The Scheduled times selected apply to all data feeds created before and after scheduling

Download

To download the data feed, you must first have created and generated it.

Once done, to download a data feed:

1. Go to Product Feeds

2. In the Data Feed Profiles section, click on the Url in the Url column of the feed you want to download

   

Your data feed is now downloaded

Upload/export

To export your data feed using FTP:

1. Go to Product Feeds

2. Create or Edit a Data Feed Profile

3. Go to the Export section

4. Enable FTP Upload toggle switch

   

5. Choose to enable or not FTPS

   If you did not choose to enable FTPS:

   Choose to enable or not Passive Mode

   Choose to enable or not SSL

6. Enter the Host Name: Provide the hostname or IP address of the FTP server where you want to upload the data feed

   

7. Enter the FTP port: Specify the port number for the FTP connection. The default FTP port is 21, but it may be different depending on your server configuration

   

8. Enter Username: Enter the username required to access the FTP server

9. Enter password: Provide the password associated with the username for the FTP server

   

10. Enter path to directory: Specify the directory path on the FTP server where you want to upload the data feed files

If the file name contains a date, such as feed_{{Ymd}}, each generation uploads a new dated file. The previous files stay on the server.

Hosted file

To copy the url of a feed, this feed must be created.

1. Go to Product Feeds

2. In the Data Feed Profiles, click on the clipboard icon in the url column of the feed you want to copy the url

   The url is now copied in your clipboard

Email export

Product Feeds can send an email each time a data feed is generated. To set it up:

1. Go to Product Feeds

2. Create or edit a data feed profile

3. Go to the Export tab, Email export section

4. Enable Send by Email

5. Enter the sender address in Email sender, and the recipient addresses, separated by commas, in Recipients

6. Write the Subject and the Email body

7. Click Send a test email to check the configuration

The subject and the body accept these placeholders, replaced at each generation:

The test email is sent as written: its placeholders are only replaced at generation.

To send the email through your own mail server, enable Use my SMTP server and enter its host, port, username and password. The Attach generated file (< 5MB) option then appears, to send the file itself with the email.

On the feeds that matter, keep this email enabled: a missing email tells you a feed was not generated, and {{item_count}} shows at a glance a feed that suddenly comes out empty or incomplete.