Create a perfect Google Shopping feed from your Shopify store

Create your perfect Google Shopping feed from your Shopify store

Today, most shopping journeys begin with a simple Google search.
Whether they’re comparing prices, discovering new brands, or finding a specific product, your future customers are already there, actively searching for what you sell.

That’s exactly where Google Shopping steps in.

Why promote your products on Google Shopping?

Whether your customers are in the discovery phase or ready to purchase, they almost always rely on Google. Being visible on Google Shopping means showcasing your products exactly where shoppers are searching.

The result: greater visibility, higher click-through rates, and increased chances of converting at the right time.

Google Shopping displays your products directly in search results, complete with images, prices, and key details, making it easier to grab attention and stand out from competitors. Even better: it drives highly qualified traffic, because users have already expressed strong buying intent.

Creating a Google Shopping feed from Shopify: what you need to know

Before you can publish your products on Google Shopping, you need:

• A Google Merchant Center account to host your product feeds

• A Google Ads account to run campaigns

• A feed that meets Google’s formatting requirements

This last step is where Product Feeds comes in. Google requires very specific attributes (like GTIN, brand, MPN, size, etc.) in a precise format. Product Feeds automates this compliance process and saves you valuable time.

Build your Google Shopping feeds with Product Feeds

Product Feeds helps you create a complete and compliant XML feed from your Shopify catalog. Here’s how to set up your feeds in a few key steps:

1. Start with a ready-to-use template

Start with a preconfigured Google Shopping template, name your feed, and choose the language for your product attributes (e.g., titles, descriptions, colors).

2. Structure your product data

• Add any attribute to your XML template

• Use the attribute library to include essential fields (title, color, description, price, etc.)

• Preview your feed to detect and fix any issues before exporting

3. Map your categories to Google

• Exclude/include specific collections

• Easily match your Shopify categories to Google’s using the built-in taxonomy tool

• Save time with the search as you type feature for assisted category mapping

4. Filter your catalog

• Apply advanced filters based on product type, custom tags, status, ...

• Use AND/OR conditions to refine your filters even further

5. Automate feed delivery to Google Shopping

• Set an automatic schedule to generate and send your feed

• Monitor generation status and performance (e.g., product count, last update) in real time

Ready to simplify your Google Shopping feed management?

Try Product Feeds on Shopify for free today!