Product Feeds + App Google : boost your Shopping feed

Product Feeds + App Google : boost your Shopping feed

The Google & YouTube app (formerly Google Channel) is a simple solution to connect your Shopify store with Google Merchant Center and launch Shopping campaigns.

It automates much of the process (feed creation, syncing with GMC), but has limited flexibility when it comes to customizing your product feed.

If you want more control, to filter products, enrich data, or add specific attributes, the Product Feeds app is the perfect complement.

And good news: it works seamlessly alongside the Google app.

👉 In this use case, you’ll learn how to effectively combine both apps and the concrete benefits it brings to your store.

Why use both apps together?

When you combine the Google app with Product Feeds, you get:

1. A fast, native connection to Google Merchant Center via Shopify

2. Full control over the content and structure of your product feed, including:

   • Advanced filters (inclusive or exclusive by price, stock level, collections, etc.)

   • Custom attributes like GTIN, brand, color, and more

👉 You keep the simplicity of Shopify’s native Google integration while enhancing your data through a secondary feed optimized with Product Feeds.

Step-by-step: Set up your optimized feed in minutes

Here’s how to create and connect a custom feed to Google Merchant Center in just 3 steps:

• Create your feed in Product Feeds

1. Choose the Google Shopping template

   

2. Add required attributes (GTIN, brand, color, MPN, etc.)

   

3. Assign Google product categories to your collections

   

4. Filter products to include or exclude based on your rules

   

5. Save the feed and copy the generated XML link

   

• Connect your store via the Google app

1. Install the Google & YouTube app from the Shopify App Store

2. Connect your Google account (linked to your Merchant Center)

   

3. Ensure your store meets Google’s requirements (terms & conditions, return policy, secure checkout)

   

4. Sync your products with Google Merchant Center

   

• Add your Product Feeds XML to Merchant Center

1. In Google Merchant Center, go to Products > Feeds

2. Add a Supplemental Feed and choose Scheduled Fetch

3. Paste the XML link from Product Feeds

4. Set a fetch frequency (daily, weekly, etc.)

Don’t forget to enable automatic feed updates in Product Feeds to keep your prices and inventory accurate.

👉 This feed supplements and corrects your main feed (titles, GTINs, missing attributes…) without creating duplicates.

Best practices to optimize your Google Shopping feed

A well-optimized feed means better ranking in Google Shopping search results — and more conversions. Here are a few important tips:

• Craft clear titles: Use a structure like [Brand] + [Product] + [Feature] with relevant keywords

• Polish descriptions: Include detailed info (dimensions, materials…), benefits, no promotional content or all caps

• Add product identifiers: GTIN, MPN, and brand boost visibility and data accuracy

• Choose the correct Google category: This impacts visibility and ad relevance

• Use high-quality images: Neutral background, good lighting, no overlay text or logos

Focus on these details, and you'll significantly increase your chances of converting via Google Shopping.

Real benefits for your store

As you can see, combining a solid feed setup with the Google app does much more than just list your products online. Here are the key benefits:

• Increased visibility: Clean, complete data improves approval rates and ad performance

• Highly qualified traffic: Filtering lets you target truly interested shoppers

• Better ROI: Less time spent fixing technical issues = more time optimizing your campaigns

www.youtube.com/embed/RIOlvWzdi3Q

Don’t settle for a basic feed — start creating a truly effective Google Shopping feed today with
Product Feeds, available free on the Shopify App Store.

And if you're not convinced yet, let our users share their experience with you:

Dreambutdonotsleep ⭐⭐⭐⭐⭐
“Very intuitive with excellent support. The options are endless to customize the feed exactly how you want. A really useful solution for all your product feed needs.”

Barrie.com ⭐⭐⭐⭐⭐
"This app has greatly simplified the management of our feeds and their compliance with the requirements of platforms like Google, Meta, and Rakuten Advertising. I highly recommend it!"