Reach every market with precise, localized Product Feeds

Effectively target each market with localized feeds

Translating your Shopify store is just the first step to selling internationally.

But to truly succeed on acquisition channels like Google Shopping, Facebook, Idealo, and others, you need a localized product feed, structured in the right language, with correct prices and attributes.

Why? Because these platforms require your feed data (title, description, price, currency, etc.) to match the target market.

👉 For example, a French feed won’t be accepted for a Google Shopping campaign in Germany, and poorly localized content will hurt your click-through and conversion rates.

How far Shopify helps you (and where it stops)

Shopify already provides a solid foundation for international sales with Shopify Markets, allowing you to generate localized URLs (like /fr, /de, /en), automatically display prices converted to each country’s currency, and control which products are visible in each market.

Shopify’s API also lets you export translations stored in your store and, with some technical work, build custom exports via scripts.

👉 These tools are helpful but quickly become limited once you target multiple markets or platforms.

You can’t:

❌ Automatically export a feed per language or market
❌ Customize titles or descriptions specifically for a single channel
❌ Schedule regular updates or host feed URLs ready for use

👉 As a result, even if your content is translated, you still have to manually rebuild everything for each market. That means:

– Querying the API for every product and language
– Rebuilding the structure expected by each channel
– Hosting and maintaining those files or URLs
– And doing it all again every time there’s an update

In short: it’s possible, but nothing is automated and it quickly becomes overwhelming when you sell across multiple markets.

When and why you should move to a dedicated solution

With Product Feeds, you automate the creation of optimized feeds for each country and channel, directly from Shopify.
The app uses your Shopify Markets translations (or any compatible app) and keeps your data compliant, up-to-date, and high performing.

In short: you save time, reduce manual errors, and boost your international visibility, with truly localized, structured feeds that meet platform requirements.

Specifically, you can:

• Choose a language for each feed and apply it to all text attributes: title, description, gender, color, etc.

• Create separate feeds for each target market or channel (Google FR, Google DE, Meta ES, etc.)

• Customize feed content without changing your main Shopify catalog

• Automate updates to keep your data fresh and compliant

• Monitor and fix errors easily to ensure your feeds are accepted by platforms

Create a German eBay feed with Product Feeds

Once Product Feeds is installed, it only takes 5 steps to create a localized eBay feed:

1. Create a new feed
   Choose “eBay” as the platform and set the feed language to “German.”

   

2. Fetch translated data automatically
   Product Feeds will pull your existing translated content.
   If needed, you can also add or adjust specific fields using a CSV import.

3. Adjust fields if needed
   Add a keyword, a custom description, or an optimized title just for this feed, without affecting your main catalog.

   

4. Schedule automatic updates
   Keep your feed data always fresh by setting updates to run automatically.

   

5. Generate the XML or CSV link and publish
   Product Feeds gives you a ready-to-use feed URL to paste directly into eBay.

✨ Result: a fully compliant, always up-to-date German feed without manual effort!

The real benefits for your store

By publishing localized feeds, you not only save time, you also improve:

• Your visibility on international marketplaces

• User experience with perfectly translated listings

• Conversion rates thanks to prices and language tailored to the local market

👉 Bottom line: more international sales, without adding complexity to your store.

Install Product Feeds for free on the Shopify App Store and take your international sales to the next level!