Automatically add the codes to each page of your website in order to display the Google Customer Reviews badge and the Opt-in module in the order confirmation.
Become a trusted merchant and attract new customers with Google Customer Reviews
Collect reviews and ratings from customers about their experience on your store with your products and services.
Features
Google badge — Automatically add the Google Customer Reviews badge to your website pages.
Google survey opt-in — Automatically add the survey opt-in in the checkout page.
Multi-website — Configure the extension for each store view.
Customization — Define the position of the Google badge on your website.
Testing tools — Check if the code has been correctly implemented into your pages with the testing tools.
Increase your conversion rate
Strengthen your credibility as a business and consequently gain the trust of online shoppers.
Showcase your strengths thanks to transparent and real feedback.
Turn prospects into customers and boost your sales significantly.
Drive more traffic to your store and increase your conversion and click-through rates.
Get more insight into your customer's shopping experience
Collect free and valuable feedback from your customers, and analyze them to get a better overview of the shopping experience you provide.
Then, use negative reviews to your advantage by identifying your weaknesses and improve your reputation and brand image in the long run.
Improve your SEO
Build your online presence through better search rankings as all collected and processed reviews and ratings will appear on Google search results and Google Shopping.
Save time and effort: Enjoy effortless integration and customization
Get rid of the integration process thanks to this quick and easy extension to install and configure.
Freely customize the badge and opt-in features and enjoy free support in case of technical issues.
Content
What is Google Customer Reviews?
Google Customer Reviews is a completely free program from Google that helps to collect reviews and ratings from customers about their experience with a company and its products and services.
Google Customer Reviews includes many features among which:
Google Customer Reviews opt-in: emails sent to your customers after checkout
Google Customer Reviews badge: badge used to display your rating score
Thanks to the Google Customers Review badge appearing on Google Ads, Google Shopping results, and on your website, customers looking for a reliable store will be more likely to purchase from your site, as you’ll be directly associated with the Google brand.
By clicking on the badge, customers are redirected to a page, where they can find a breakdown of the star rating as well as all the reviews collected from past customers regarding their experience with your store.
Google Customer Reviews survey: questionnaires and surveys sent to your customers after checkout
Seller ratings: your overall score (calculated after collecting reviews from different sources)
Customers reviews are collected by Google from a number of reliable sources that aggregate business reviews. Once collected, they are turned into a rating: a score from 1 to 5 stars (5 being the best score).
This rating will appear on search ads, Google Shopping, and Google Customer Reviews badge (displayed on the seller’s website).
To know more about Google Customer Reviews, click on the link here.
Create and configure your Google Merchant Account
To create your Google Merchant Account, click here
Once you’ve created your account, you have to configure it:
Sign in to your account
Select “Merchant Center” programs
Click on “Get Started” on the Google Customer Reviews card, and accept the agreement
Download Google Customer Reviews extension to add both the opt-in and badge integration code to your website
Thanks to Google Customer Reviews you have access to brand new metrics directly from your Google Merchant Center account.
In your Customer Reviews dashboard, are visible all the information collected and processed by Google Customer Reviews program.
The information is divided into 4 different metrics (see list below)
Survey opt-ins received
Surveys offered
Survey responses received
Overall seller rating
Number of reviews for overall seller rating
These new metrics give you a quick overview of:
how many of your customers have opt in to receive the survey
how many surveys have been sent
how many surveys have been completed by your customers
how high your seller rating stands at
how many reviews from your customers have been collected
The charts generated by the metrics showcase the evolution in the number of reviews and surveys collected by Google Customer Reviews.
How to use the Google Customer Reviews extension?
Once installed, Google Customer Reviews is easily configurable and can be ready in a few minutes (See FAQ: Extensions installation).
In fact, Google Customer Reviewsautomatically adds the two codes that have to be implemented in your website pages:
Badge code
Order confirmation page (opt-in module)
Configure the Google Customer Reviews extension
To configure your extension go to your Magento admin panel in: stores › configuration › Wyomind › Google customer reviews
Badge settings
For the Google Customer Reviews badge to be displayed on your website, you'll have to adjust your settings:
Display the badge
Enable this option to display the badge on your page. This can be configured for each store view.
Merchant Id Type in your Merchant Center ID Find your ID in your Google Merchant Center account below your company's name (Merchant ID: your ID) as displayed below:
Language Select language
Badge position Select badge position on your website (on the right, or left, user-defined). For example on the bottom left:
Badge container style
Define CSS rules to apply to the container. For example:
left:0px;
top:0px;
position:absolute;
Orders confirmation page settings
In this tab, you can choose to use the Estimated Delivery Date extension to manage orders estimated delivery dates more specifically. Otherwise, you can define:
Estimated delivery date offset The days to add to the order date for shipment and delivery. By default, these values are on 0.
An email will then be sent to the customers according to these settings.
A pop-up will appear on the order confirmation page, offering your customers to respond to a survey about their shopping experience with your store.
Opt-in style Here, define the style of the opt-in popup.
List products You can choose to list the products. For that, map the GTIN to your product identifier.
Use the testing and debugging tools (for developers only)
The testing and debugging tools will help you to check if the code has been correctly implemented into your website pages.
Test badge code
To test the badge code, you only have to click on Go.
After performing the test, a link will be created, which should redirect you to your website.
A notification will also be displayed saying that the code has been correctly implemented.
Test order confirmation page code
To test the order confirmation page code, fill in an order ID into the Order number field and click on Go.
After performing the test, a link will be created which should redirect you to the order confirmation page.
A notification will also be displayed saying that the code has been correctly implemented.
FAQ
Pre-sales informations
Magento versions supported by Google Customer Reviews
This extension works with Magento Community Edition and also Magento Enterprise Edition. To know if Google Customer Reviews is compatible with your Magento version, please check the Compatibility tab.
Magento Open Source vs Magento Commerce vs Magento Commerce Cloud
Magento offers three variations of its product.
As their names have changed over the past few years, here is a recap:
Magento Open Source: previously Magento Community Edition (CE), is a free and non-hosted e-commerce platform.
Magento Commerce: previously Magento Enterprise (EE), is the paid version of Magento and offers support services.
Magento Commerce Cloud: is the paid version of Magento and offers support and hosting services.
Google Trusted Stores and Google Customers Reviews
As seen above, only the customer purchase protection and review extensions features have been removed.
Also, the Trusted Stores icon no longer appears in Google shopping results and ads: it has been replaced by the Google Customer Reviews badge (which can also be displayed on the seller's website).
Another significant difference between both programs is that you get a better insight of your customers’ shopping experience with Google Customer Reviews.
Once your codes are all implemented, you can have a look at the new metrics on your Customer Reviews dashboard (in your Google Merchant Center account).
Below is a list of all available metrics:
Survey opt-ins received
Surveys offered
Survey responses received
Overall seller rating
Google Merchant account required for Google Customer Reviews
You do need a Google Merchant account to set up and use Google Customer Reviews.
Also, you'll have to enter your Google Merchant ID in the badge settings configuration for the extension to work.
Accounts migration from Google Trusted Stores to Google Merchant Center
Google Trusted Stores has been replaced by Google Customer Reviews.
See notification from Google below (displayed when logging into the account):
For this reason, Google has migrated all Trusted Stores accounts to their corresponding Merchant Center accounts based on shared claimed domains.
You had until June 2017 to create a Merchant Center account if you did not have one before, to proceed to the migration of your Trusted Store account. If you haven’t, your Trusted Stores data will be lost.
Minimum number of reviews required by Google to display the seller rating
Your badge will be displayed directly after you installed and configured the Google Customer Reviews extension.
However, your seller rating will be set as "not available" on your badge, until you reach a minimum of 100 reviews.
License and domains
License validity
A license is valid for an unlimited period of time on one single installation
If you're using more than one installation, you will have to buy a separate license for each instance.
if you're running several domains on a same installation, you will need only one license for all of them.
Although your license doesn’t have a limited period of validity, your Support & Upgrade period does. By purchasing a module, you’ll be granted a 12-month support period for free. Passed this period, you will have to pay for a new one (see FAQ: Extend your Support period)
Domains pre-registration
You can pre-register your live domain to your license in advance.
Thanks to this option, you'll be able to get the module ready to use on your domain before it goes live.
To pre-register your production domain:
Go to: mY account › Licenses & DOwnloads
Click on the Settings icon next to the module you want your domain to pre-register on.
Click on the link at the bottom of the page saying: Do you want to pre-register your domain in order to be ready to go live?
Finally, enter your domain name and click on pre-register now .
Testing environments
One license is valid for an unlimited period of time on one installation only. However, it is possible to extend or transfer your license in 2 cases:
If you would like to add your testing environments to your license. In that case, it is possible to extend your license to an unlimited number of domains for free. For mywebsite-staging.com or mywebsite-dev.com
If you want to transfer your license to another live domain. In that case, the Support & Upgrade period for your license must still be active.
To be able to use Google Customer Reviews on both your production and testing environments, follow the instructions below:
Install Google Customer Reviews on your environment. (see FAQ: Modules installation in Magento or in WooCommerce)
Activate the license. (see FAQ: Licenses activation in Magento or in WooCommerce)
Also, if you are managing a large amount of domains, please contact us so that we can automatically whitelist these domains.
Modules versioning and download
Extensions download
In order to download Google Customer Reviews, log into your Wyomind account:
Go to: my account › Licenses & downloads
Click on the settings icon next to Google Customer Reviews.
A new window opens.
Click on the download icon.
Only the latest extension version released within your Support & Upgrade period is available. In order to get the very latest extension version make sure your Support & Upgrade plan is up to date.
Modules upgrade
When purchasing a module from wyomind.com, you benefit from 12 months of upgrade. Within this period you can at any time download the latest version of the module directly from your account.
To upgrade Google Customer Reviews, follow the steps below:
Go to: my account › Licenses & Downloads
Click on the settings icon next to Google Customer Reviews.
Click on the download icon.
Install the new version of Google Customer Reviews in your Magento admin or your WooCommerce back-office.
Modules Installation/Uninstallation
Extensions manual installation
You can install Google Customer Reviews manually.
Download Google Customer Reviews (zip file) on: mY ACCOUNT › Licenses & Downloads Refer to the FAQ: Extensions download
Once Google Customer Reviews is downloaded, open the folder and unzip it.
Copy the content of the unzipped folder and paste all files and directories in your Magento 2 root directory.
In your Command Line Interface, execute:
bin/magento setup:upgrade
If you are using a production mode, execute also:
bin/magento setup:static-content:deploy
bin/magento setup:di:compile
Extensions installation via Composer
You can install Google Customer Reviews using Composer software in two cases:
if you purchased Google Customer Reviews on Magento Marketplace.
if you purchased Google Customer Reviews on Wyomind.com AND requested access to our repository: repo.wyomind.com
Add to your composer configuration our repository:
Extensions activation from the back-office of Magento
Once Google Customer Reviews is installed, you have to activate the license. For previous versions, you can activate the license from your back-office:
Go to your Magento admin panel. A message pops up at the top of the page.
If the message doesn't appear then you must check that:
1. The Adminhtml_Notifications and Wyomind_Core modules are well enabled. 2. The HTML output of the Adminhtml_Notifications and Wyomind_Core modules are not disabled in: storesconfigurationadvanced advanced 3. The encryption key well exists in app/etc/env.php:
Copy your activation key in: Stores › Configuration › Wyomind › Your extension
You can find your activation key in 2 different places: - In the confirmation email that you received after purchasing Google Customer Reviews. - In your Wyomind account: My account › Licenses & downloads Select Google Customer Reviews and click on .
A new page opens where you'll find your activation key (see below).
In your Magento admin go to: Stores › Configuration › Wyomind › Your extension
Paste the activation key in the Activation Key field and choose between the automatic (yes) or the manual (no) activation method: - By choosing Yes, the connection to Wyomind license server will be automatic. - By choosing No, you will have to log on to Wyomind license server yourself.
Click on Save config .
A message appears at the top of your admin panel. Click on that link: Activate it now!
Copy and paste the license code in theLicense code field from your admin or simply click on Activate now!
Finally, refresh your cache, log out and log in back straight after, to complete the installation.
Add another domain to your license
To activate the license on another domain (test, staging...):
Once the extension is installed on the new domain, copy your activation key in: Stores › Configuration › Wyomind › Your extension
After having saved the configuration, a notification appears. Click on Add this domain to my license.
A transfer request will then be sent to our team within an hour. Once the request is taken care of, you will receive a confirmation email. If your transfer request is accepted, you can use Google Customer Reviews on both environments at the same time.
Note that the order in which you activate your license on your domains does not matter. You can start with your staging/dev/local environment or with your live domain, the process will be the same.
Also, if you have loads of staging domains, or if you are an agency managing load of domains for your customers, please contact us so that we can automatically whitelist these domains.
Extensions activation from the CLI
Once Google Customer Reviews is installed, you have to activate the license.
For this, you can use the below command line (change the Activation key with the corresponding value):
If a 404 code is returned when checking the call to the Google library in the developers' tools of your browser, it means that there are one or more of the issues below:
the id of the Google Merchant account is not the good one. Find your ID in your Google Merchant Center account below your company's name (Merchant ID: your ID) as displayed below:
If you see a message such as "Provide the Google Shopping Item ID in the "google_base_offer_id" field of the Google Certified Shops JavaScript code" on a non-product page or if you have chosen to leave out this field, you may ignore this warning.
User's reviews
LA
Laurent Antoine
Merchant · France · User for 4 years
★★★★★
Easy to use
Google Customer Reviews have proven to be an invaluable source of insight into our customers’ experiences. They allow us to stay closely connected to what people think and feel about our website. Many shoppers rely heavily on the opinions of past buyers when deciding on our products and services — something no advertising campaign can truly replace. We’ve been using this extension for quite a while now, and it has brought real added value to our platform. The support team is responsive, and updates are quick and straightforward.
R
Rootways
Developer · Canada
★★★★★
Mass Order Export - Magento 2 | Essential tool for any Magento store
Effortlessly Manage Your Orders with the Wyomind Mass Order Export Extension for Magento. The Wyomind Mass Order Export extension simplifies order management by exporting data into various formats, customizable profiles, and automatic scheduling—saving time and reducing errors.
A
Aaron
Merchant · United States · User for 5 years
★★★★★
great extension
The Google Customer Reviews extension works flawlessly and is a great addition to our store. Highly recommend!
CA
COO at LeoDaniels
Merchant · United States · User for 9 years
★★★★★
great extension
This extension is excellent. It has enabled us to showcase our reviews
T
Toni
Merchant · United States · User for 8 years
★★★★★
Important feedback!
Google Customer Reviews are a vital source of feedback from our customers and the best way to stay informed of what our customers are experiencing on our site. Shoppers definitely rely on what previous buyers have to say about products and services that our company offers. No amount of advertising can purchase the value of positive feedback given by genuine customers. This extension has been used for a long time and has been a real value addition to the site. Customer support is pretty responsive and upgrades are relatively simple to accomplish. Would recommend to other users who also use Google AdWords.
K
Kate
Merchant · United Kingdom · User for 7 years
★★★★★
Easy to use and Integrate
I have been using this extension for 2 years and it is really helpful if you are running google shopping ads. Adding ratings and reviews to your products increase the chance of sell and there this extension helps. But i have some doubts regarding this extension and I am sure that team will help me to resolve.
R
Rick
Developer · United States
★★★★★
Easy to use
This extension works great perfect to collect customer reviews for your store. We've used it for years now . Easy to install and works out of the box. Good support if you have any issues. Upgrading to PHP7.0 we need to update to a newer version and theyve been very helpful. We had a small issue when first installed and they fixed right away. Ive used multiple extensions from Wyomind due to their excellent support. Keep up the good work guys. Thanks
T
Tom
Merchant · Germany · User for 8 years
★★★★★
Easy to install and use
Extension has helped us to move forward quickly and collect valuable reviews. There is no need to implement this on our own. Support answered very quickly to our request. Only thing missing is afaik that it is not possible to hide badge in the shop until enough customer feedbacks are collected. Thanks a lot
R
Rob
Merchant · United States · User for 8 years
★★★★★
Easy and helpful
We were using a solution with bizrate. But the whole solution ended up being annoying to customers and bizrate wouldn't let us opt out of the "free incentive" offers, that quite frankly, some of our customers were finding offensive. So we switched to google customer reviews and it's just so much more simple for customers. And I think because of that, the response rate is better then ever.
H
hub
Germany · User for 7 years
★★★★★
easy to use plugin
The installation was easy. We had a small bug: when copying the Google ID we copied a trailing space and pasted it in the backend. Then it did not work and we did not know why.
An improvement would be to cut off empty spaces or to make a written hint perhaps.
But at the end it works as expected.
S
Steve
Merchant · Netherlands · User for 7 years
★★★★★
Perfect extension
The Google Customer review module is perfect to collect customer reviews in your Magento shop. It is very easy to install and works out of the box. We had a small problem with Javascript but Pierre fixed that really fast :) That is why i buy at Wyomind Keep up the good work guys. Thanks
AS
Automotive Superstore
Merchant · Australia · User for 10 years
★★★★★
Works Great!
The extension does exactly what it's advertised to we had no issues or compatibility issues highly recommended.
R
Rubens
Merchant · Brazil · User for 7 years
★★★★★
Great Extension
Support helped to set up. Very good extension! Thanks
B
Brandon
United States · User for 12 years
★★★★★
Easy to install and maintain
Installation of the extension was relatively straight forward and worked without any issues with other customizations. Support is responsive and have been helpful in resolving issues. I would recommend this extension to others looking for a product review extension!
L
Les
United Kingdom · User for 9 years
★★★★★
Must have extension!
Must have extension for any serious business. Easy to install and great support
M
Matt
United Kingdom · User for 9 years
★★★★★
No Fuss Installation
Easy to install and configure on the backend. Quickly and easily start getting reviews for your website!
J
james
United States · User for 11 years
★★★★★
super easy
their extensions are all very easy to use and easy to install. been using this extension since it was the trusted stores program.
D
David
United Kingdom · User for 10 years
★★★★★
Profesional Magento extension
We are using Google Customer Reviews extension since 2016 without any issues. Iam pleased to say that this is professionally crafted Magento extension with good support at the right price.
DB
Daniel B
United States · User for 11 years
★★★★★
Great Extensions and Customer Service
These guys are one of the best Magento developers on the market. I've been using their extensions for years and have nothing but greats things to say about them. Clean optimized code, stellar customer service, and very useful extensions. Keep up the great work!
P
Phil
United Kingdom · User for 9 years
★★★★★
trusted stores
The old version worked ok, and I'm hoping the new one will too
Magento 2 Compatibility
Supported by our master extension versions
2.4.8
2.4.7
2.4.6
2.4.5
2.4.4
2.4.3
2.4.2
2.4.1
2.4
2.3.7
2.3.6
2.3.5
2.3.4
2.3.3
2.3.2
2.3.1
2.3
Supported by our legacy extension versions
2.2.11
2.2.10
2.2.9
2.2.8
2.2.7
2.2.6
2.2.5
2.2.4
2.2.3
2.2.2
2.2.1
2.2
2.1.18
2.1.17
2.1.16
2.1.15
2.1.14
2.1.13
2.1.12
2.1.11
2.1.10
2.1.9
2.1.8
2.1.7
2.1.6
2.1.5
2.1.4
2.1.3
2.1.2
2.1.1
2.1
2.0.18
2.0.17
2.0.16
2.0.15
2.0.14
2.0.13
2.0.12
2.0.11
2.0.10
2.0.9
2.0.8
2.0.7
2.0.6
2.0.5
2.0.4
2.0.3
2.0.2
2.0.1
2.0
Use cases
How merchants put Google Customer Reviews to work, step by step.